Case Studies

Real Clients. Real Results. Real Media.

A selection of campaigns spanning financial services, climate, commercial real estate, and nonprofit sectors. Named clients, named outlets, and outcomes that actually moved business.

Financial Services

Quantitative Brokers

Building brand name for one of Wall Street's top providers of trading data and algorithmic execution

Media RelationsExecutive VisibilityInternational Expansion
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The Brief

Quantitative Brokers, a leading provider of trading data and algorithmic execution for Wall Street's top banks and hedge funds, needed to build brand recognition among sophisticated financial media and expand their presence into Asian markets.

The approach centered on direct access. Rather than traditional pitching, we developed a "Lunch and Learn" program that brought targeted reporters into QB's offices for one-on-one sessions with senior executives. Journalists from the Wall Street Journal, Reuters, Bloomberg News, Business Insider, and The Desk came in, had lunch, and asked anything they wanted. The sessions built genuine reporter relationships and generated sustained coverage.

Alongside the relationship-building program, we worked directly with QB's Head of Research to place proprietary trading data and executive commentary in top-tier and targeted publications. We also led QB's market expansion into Asia, coordinating press strategy across Japan, Australia, Malaysia, Hong Kong, and other APAC markets.

Executive visibility was a core deliverable: we built public profiles for Founder and Chief Scientist Dr. Robert Almgren, Founder and CEO Christien Hauff, and the Head of Research.

Media Highlights

  • Lunch and Learn sessions with reporters from the Wall Street Journal, Reuters, Bloomberg News, Business Insider, and The Desk
  • Placements of QB data and executive commentary in NPR, the Wall Street Journal, and numerous financial trade publications
  • International placements including Nikkei Japan and other APAC financial media
  • Successful press strategy supporting market launches across five APAC countries
Climate / Nonprofit

1% for the Planet

Launching the Planet Impact Donor Advised Fund and building CEO visibility across climate and philanthropy media

Product LaunchExecutive VisibilityStrategic Messaging
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The Brief

Burlington, VT based global nonprofit 1% for the Planet needed a PR strategy for the launch of their Planet Impact Donor Advised Fund, and ongoing visibility for CEO Kate Williams as an expert voice on philanthropic giving, climate adaptability, and disaster relief.

The fund launch was built around an exclusive story in Fast Company, which gave the announcement the credibility and reach it needed to land with the right audience of high-net-worth donors, institutional partners, and climate-focused media.

Beyond the launch, we developed a strategic message around 1% for the Planet's fundraising and development goals and built an ongoing media program that kept CEO Kate Williams consistently visible across top-tier outlets on relevant news hooks including climate disasters, philanthropic giving trends, and sustainable business.

345Media engagements under contract

Media Highlights

  • Cover story in Fast Company on the Planet Impact Fund launch
  • CEO Kate Williams featured on CNN, Barron's, and Sustainable Brands
  • Ongoing media support for 1% for the Planet's annual Global Summit
  • 345 media engagements across the full contract period
Commercial Real Estate

Repvblik

Establishing adaptive reuse leadership and driving inbound business through sustained media coverage

Media RelationsExecutive VisibilityMulti-Market Rollouts
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The Brief

Repvblik contracted us to establish their image as a leader in the adaptive reuse space, using a multi-pronged media campaign spanning print, TV, and original content to grow brand recognition and generate inbound business leads.

We built a sustained media program that positioned Repvblik and CEO Richard Rubin as the defining voices in the adaptive reuse conversation, connecting their work to the broader national story about distressed office assets, housing shortages, and commercial real estate transformation.

The coverage program ran across multiple states as Repvblik acquired and converted properties in Michigan, Texas, Oklahoma, and California. Each acquisition, construction milestone, and lease-up became a media opportunity, building cumulative brand recognition while driving direct business results for the company.

Every lead I get is thanks to you guys.

Richard Rubin, CEO, Repvblik

Media Highlights

  • Placements in Yahoo Finance, Fast Company, Multi-Housing News, and commercial real estate trade press
  • Successful media rollouts across property launches in four states
  • Repvblik and CEO Richard Rubin established as recognized names in the adaptive reuse space
  • Direct inbound business leads attributed to media coverage
Climate / Financial Services

Four Twenty Seven (427)

Positioning a climate risk intelligence firm for market leadership and a successful acquisition by Moody's

Media RelationsExecutive VisibilityStrategic Messaging
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Acquired by Moody's, 2019

The Brief

Berkeley, CA based Four Twenty Seven (427), a provider of climate risk intelligence and data, hired us to raise the company's visibility and establish it as the go-to source for climate risk analysis in financial and policy media.

We positioned 427 as an industry leader at the intersection of climate science and financial risk, a framing that was ahead of the market at the time but became increasingly central to how institutional investors, regulators, and media were thinking about climate exposure.

The strategy focused on placing 427's proprietary data and analysis into ongoing media conversations about climate events, political developments, and international climate policy, connecting the company's work to the stories reporters were already covering. We built CEO and Founder Emilie Mazzacurati's profile as the expert voice on climate risk and intelligence, generating a consistent presence across financial and environmental media.

The sustained visibility program directly contributed to Moody's identifying 427 as an acquisition target. In 2019, Moody's acquired Four Twenty Seven and made it the foundation of Moody's Global ESG Practice.

Media Highlights

  • Cover story in Barron's
  • Profile story in The Bond Buyer
  • Data partnership with The New York Times
  • Ongoing placement of 427 analysis across climate events, political developments, and international climate stories
  • Founder and CEO Emilie Mazzacurati established as leading expert in climate risk intelligence
  • Company acquired by Moody's in 2019, integrated into Moody's Global ESG Practice

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